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Enron Survivor Hopes Hoodia Weight Loss Rebate Project Helps press release

March 28, 2007

Mom’s Discount Store online (www.MomsDiscountStore.com) has begun giving customers who purchase Hoodia Gordonii products through links on their website, rebates ranging from $2.00 - $100 depending on the size of the order. Basically ten percent will be rebated as long as the purchase is linked with the advertising displayed on Mom’s Discount Store website.

Mom’s is owned and operated by a seventy two year old gentleman who lives north of Seattle. “I liked the idea of opening some online stores that could offer the appeal that’s pretty much automatically associated with the term “Mom”. I also wanted to try to start something that didn’t require a significant investment because all of my savings were wiped out when Enron failed. I never dreamed I would have to work again. Certainly not at this age ” said Mr. Johnston, owner of Mom’s Discount Store. He also stated that he is starting the same type of program with several other websites he has yet to build. One he showed us is called “Mom’s Hoodia Store”, another is called “Mom’s Herbal Store. Mr. Johnston hopes to have them all online before September.

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The rebate program will be expanding to other products such as Prevacid, Cialis, & Viagra if the program works well with Hoodia. “I have to depend on a lot of people linking to my websites. right now and word of mouth. That is about the only kind of marketing I can afford”.

Hoodia Gordonii is actually a succulent plant from the Kalahari desert, home of the San People. The San have been using the Hoodia gordonii succulent for centuries to stave off hunger during their long and arduous hunting trips in the harsh South African wild. The use of Hoodia as a weight loss supplement has been covered positively by both television programs 60 Minutes & Oprah.

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Female Viagra on NHS

March 27, 2007

The female version of Viagra is to become available on the NHS.

Intrinsa, which delivers a low dose of testosterone, is the first treatment for woman with a low sex drive.

Almost three quarters of women who put the clear patch on their bodies reported they

It will be available on the NHS from the beginning of April.

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But to begin with it will only be available on prescription for the million women in Britain who have had an early menopause because of surgery.

This procedure leads to a decrease in testosterone, a naturally occurring hormone in women which is a key mediator of sexual desire.

Dr Nick Panay, of the Daisy Network, a support group for women with premature menopause, said: ‘Intrinsa offers real medical hope to these women as studies showed that the patch increases sexual desire and satisfying sexual activity while reducing associated distress.’

But GPs said one drug is incapable of addressing the ‘complex reasons’ for low sex drive.

Dr Jim Kennedy, prescribing spokesman for the Royal College of GPs, said: ‘There are a variety reasons for low sex drive, such as psychological reasons and the environment the person is in, for example if there are children around.

‘Doctors will be looking to address all these reasons, they will not just resort to a single medical treatment.’

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Tough talk won’t stop the pump-and-dump scam

March 15, 2007

A hundred million stock-hyping e-mails are sent each week, according to Christopher Cox, the chairman of the Securities and Exchange Commission, the body that oversees American financial markets. While most of the deluge arrives in the inboxes of people who recognise the missives for the bogus tips they are, a small number of greedy souls take the spammers up on the offer. Promises of a few hundred per cent return in a matter of days is, for some people, a gamble too good to pass up. And that’s where the trouble begins.

Here’s how the scam works: spammers send out tens of millions of e-mails carrying dazzling headlines such as “Fast Money? or “Ride the Bull,? all designed to catch the eye of the impressionable investor. Inside, the e-mail mentions a penny stock which, it predicts, will skyrocket in value in the coming days. You must act now! The e-mails use all the latest tactics to evade spam filters. The tip is usually written on a small graphic that is either embedded in the body of the e-mail or on an attached image. Once they land in an inbox, they rely on the gullible and the greedy to take a flutter.

The stocks usually do take off, though not necessarily as high as predicted, but they quickly crash as the fraudsters sell off their shares for a nice tidy gain. By the time the dust settles, the victims are left holding worthless shares of no-name stocks that few sensible investors would ever go near.

SEC watchdogs do not have a clear figure for how much investors lose in this pump-and-dump e-mail scam, which has picked up dramatically in the past 18 months, spam monitors say. However, the authorities have seen enough of the breathless e-mails to send their harshest ruling yet to company directors: if your stock gets caught in an e-mail-touting fraud, it will be barred from trading.
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Last week, the SEC de-listed 35 over-the-counter stocks which it suspects have been illegally hyped by spammers. In particular, the SEC said it had questions about the “adequacy and accuracy? of the firms’ assets, business operations, current financial condition and financing arrangements as these details were portrayed in the e-mails. (To even a casual investor, such red flags would be an obvious sign to steer clear of these dodgy securities, and yet the scam rolls on, claiming more victims daily). The SEC said it was temporarily suspending the companies as their names appear most frequently in these fraudulent e-mail tips. “Some of these securities pitches are still being made in spam campaigns underway even as we speak,? Cox said at a recent press conference.

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In the past, the SEC took the education-is-best approach, warning investors to be wary of unfounded stock tips that surface online, and to delete ones that land in e-mail in-boxes without warning. This strategy is clearly backfiring. “Not every investor has gotten the message,? Cox concedes. “We know that because spam campaigns are usually followed by sharp spikes in the share prices of thinly traded stocks, and it’s easy for ordinary investors to get left holding the bag.?

“We’re sending a message to the securities spammers: the SEC is committed to tracking you down,? he continues. “Those who prey on investors with false or misleading information about stocks will have a stiff price to pay?.

The SEC’s tough talk will do little to help investors. It’s highly unlikely the SEC will ever round up enough of these fraudsters to dismantle the racket. That’s because it is still unclear, well over a year after this scam originated, who is behind it. Whether it is your typical pump-and-dump “boiler room? types or the Viagra salesmen who are looking to diversify into new business opportunities is anybody’s guess. Even though there is presumably a traceable money trail with securities fraud, the spammers continue to ply their trade with impunity.

For this reason, de-listing companies is an incredibly risky, even wrong-headed, strategy for the SEC. The agency has zero proof company directors are implicit in the scam, and yet it is shutting down trading anyhow, potentially doing considerable damage to these upstart firms. Under questioning, what does the SEC expect it will learn from company executives about the whereabouts of spam-happy rogue traders? When challenged, a company director no doubt would convincingly argue they had no idea the shares were being taken for a ride by spammers. Unless the company brass are engaged in insider trading (though there are considerably more covert ways to drive up a share price than blasting to the masses a few million e-mail alerts, one of which is bound to land in an SEC agent’s e-mail inbox), it stands to reason a company director would lose the most from such a scam when you consider the crash-and-burn trajectory these stocks take after a spammer starts to play up its prospects.

So, why penalise the company? Given the choice between targeting the chief executive and the day-traders, watching a few of the latter lose their shirts on dodgy investment advice seems a much more rational outcome that de-listing a company. Suspending trade following suspicious volume flows and price fluctuations – that makes sense. Pulling a company from an exchange is foolhardy. It will only prompt the pump-and-dump scammers to move on to the next outfit.

With spammers making the brazen move into a regulated market such as traded securities, this is potentially good news for spam fighters. The only way to catch spammers is to follow the money trail, and there are few transactions like a stock purchase that are so scrutinised. Rather than chase the suits, the SEC should zero in on the broker traders to see with whom they are dealing. In the meantime, if a few feckless investors are left holding the bag, well, that’s the price you pay for believing in spam

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Are you gambling with your health by buying drugs at the chemist?

March 13, 2007

Viagra, the impotency drug, is one of a growing range of prescription-only medicines that can be bought over the counter from chemists. While patients might welcome the change, many doctors are deeply concerned.

Here, Dr Richard Vautrey, a GP in Leeds and a member of the British Medical Association’s GP committee, explains why:

Can you imagine queuing at the pharmacy counter, among scores of Saturday morning shoppers with their bottles of shampoo and boxes of plasters, to explain you’re having a bit of rather personal bother and could they sell you something for impotence, please?

Not only can you buy Viagra, the impotency drug, without a prescription, but people are also being encouraged to buy heart medication, high doses of hormones and an increasing range of other potent medications over the counter.

Supposedly, it’s less fuss - and less embarrassing - than going to your GP, but it does make you wonder if we doctors are being increasingly sidelined.

You can see why the Government wants to encourage cutting out the middle men. You, the patient, will be paying for your drugs: this will mean a smaller NHS prescription bill for the Government; fewer trips to the surgery for patients and larger dividends for the pharmaceuticals’ shareholders.

For instance, the contraceptive pill, which is free from your GP, could soon be available over the counter - but you would possibly have to pay the full price.

Levonelle, the so-called morning-after pill, costs about £24 over the counter, but is free from your doctor.

At £50 for four tablets, Viagra is quite a luxury purchase at Boots. Most men are not eligible to get Viagra on an NHS prescription, and instead I’m obliged to give them a private prescription. However, four tablets will cost about £20 - that’s less than half the pharmacy’s price.

By avoiding a trip to the surgery, you’ll be paying more in cash. More importantly, though, will you be paying more in missing early detection of other, more serious, problems?

When women choose to obtain the contraceptive pill through their GP, they can be sure they are using the right drug for them, and that this method of contraception is the most appropriate for their needs.

Doctors can remind women about cervical smears - and, unlike the pharmacist, perform them.

We can keep a check on all sexual health concerns. These could be missed opportunities when you buy the Pill over the counter.

Then there are statins - clever drugs that really seem to lower levels of bad cholesterol and genuinely prevent heart disease. There was immense excitement when these went over the counter in 2005.

If you have cardiovascular risk factors, your doctor will probably put you on 40mg a day. But if you go to the pharmacist instead, they will sell you Simvastatin at a dose of 10mg a day - their only option.

There is a real question mark over how effective such a low dose is, yet there is a risk that anyone who is self-dosing on statins will assume they can relax now they are taking ‘one a day’.

They may not even bother to change the rest of their lifestyle - cutting back on alcohol, smoking and fatty foods, taking up exercise, and having regular blood pressure checks at the surgery. This could cost them their lives.

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And although drugs bought at your pharmacist are safe, they must still be handled with care.

Viagra can’t be mixed with certain heart drugs, such as nitrates, because it is believed the two can counteract each other. Statins can occasionally upset normal liver function. This is a cause for genuine concern.

As a GP, I will know what my patients have already been prescribed. But how can a pharmacist be sure he is being told the truth? After all, patients don’t have to show ID before they make a purchase.

The group most at risk with Viagra - those with heart problems, taking nitrates - may have the most reason to avoid telling the pharmacist their full history.

And if they fear that revealing what drugs they are on will cost them the chance of the drug they crave, are they all going to do the honest, sensible thing? In the U.S., the pharmaceutical companies can advertise their branded products to the public. Is that the next step here in Britain?

Currently, your GP can act as an honest broker, well placed to advise you on which drugs are suitable. We can give patients the best possible independent advice about whether a drug would be right for them to use; or, indeed, to advise against taking any drug at all if we think lifestyle changes might be more appropriate.

Drug companies exist to make money, and their priority is to encourage as many people as possible to use their particular products. We can protect patients from this pressure and discourage you from using drugs that will do you little good - or, potentially, could do you harm.

I worry that with more and more drugs - from statins to mild antibiotics, to perhaps even the contraceptive pill in the future - being handed out by pharmacists, we are weakening our whole system of general practice.

GPs base decisions on wide knowledge and comprehensive, lifelong practice records. This enables them to work in a preventative as well as a reactive way.

But stop telling us what drugs you’re on, and how can we serve you as well as we do now? And as drugs become more readily available, there is a serious risk that people will turn to them too quickly and too often.

GPs rarely hand out cough medicine and vitamins on prescription, because there is no good evidence they work - but these things sell in huge numbers in pharmacies.

If we learn to turn to drugs too quickly, without giving other treatments or lifestyle changes a chance, we may not find the real answer to our problems - and we will certainly waste a lot of money.

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Viagra Sold Over The Counter

March 8, 2007

It is being reported that starting Feb. 14, British men will be able to purchase Viagra over the counter. The pills will cost 50 pounds for 4, and can be baught by men who suffer from erectile difficulties.

Boots pharmacies will be selling the pills, based on a private consultation in which a pharmacist will check the medical history of the patient as well as his blood
pressure, cholesterol and blood glucose levels.

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Men who purchase the pills, will have to see a private doctor upon their return, to insure that they are in good health and can safely take the drug.

“By creating a service that is easily accessible on the high street we hope that we help many more men seek help for a very common condition,” said Boots Director of Healthcare Alex Gourlay.

He states that it is estimated that currently in the UK only 1 out of 10 men who suffer from erectile difficulties seek treatment for their condition.

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The budget? In the millions. The target audience? In the hundreds.

March 6, 2007

WASHINGTON - In a city known for large and sometimes questionable investments of public money, some private companies are spending millions of dollars marketing products almost nobody can buy.

On nightly TV newscasts and public affairs programs, in the pages of newspapers, even on the mini billboards at subway stops across the nation’s capital, fighter aircraft, ships and other military hardware are routinely advertised alongside consumer goods such as Viagra and Chevy trucks.
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They are seen daily by millions of people but targeted only at Congress, an audience numbering in the hundreds.

The ads are part of “a huge industry,” said Erika Falk, a Johns Hopkins University professor who has studied them.

Corporations and interest groups spent more than $400 million on “issue” advertising in the Washington market in 2003 and 2004, according to a report Falk co-authored in 2005.

Defense firms accounted for more than $36 million of that total, the report concluded. Nearly half of that was spent by aerospace giant Boeing, which supplies fighter jets, missiles and a variety of other items to the Pentagon.

Northrop Grumman, which builds aircraft carriers and submarines in Newport News, also is a major player, according to the study. Spokesman Randy Belote acknowledged that the firm puts $10 million or more into “image advertising” each year, most of it in the Washington market.
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“They don’t spend this amount of money willy-nilly,” said Burdett Loomis, a University of Kansas political scientist who got interested in the ads when he worked in Washington during the 1980s.

“But yet, who’s going to buy one of these things?”

The only answer is Congress. Federal law makes the purchase of most military weapons by individual consumers illegal, though few could afford the $200 million cost of a Lockheed Martin F-22A fighter and even fewer could scrape together the

$1 billion needed for the least expensive of Northrop Grumman’s warships.

Loomis said “it’s frightening” to think that c ongressional decisions about the purchase of such high-ticket items might be swayed by a 30-second TV spot or a half-page newspaper ad.

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F or the companies, “the stakes are so high, you want to do everything,” he said. I f one company buys ads, its competitors figure they can’t afford not to.

Loomis said he worries that in the midst of the ongoing conflict in Iraq, in which the enemy is using simple but deadly improvised weapons with great success against American troops, “these slick ads continue to paint (war) in a very positive, upbeat, dramatic way.”

Winslow Wheeler, a former c ongressional staffer and defense budget analyst, said defense contractors’ commercials “add to the buzz” the firms try to create around the idea that high-tech weaponry is fundamentally changing the nature of warfare and the military needs to buy as much of it as possible.

“When Lockheed runs ads for the F-22 or Northrop Grumman runs ads for net-centric warfare, they’re communicating to members of Congress and think-tank poobahs and the national security community that these widgets are out there and you’d better learn about them,” Wheeler said.

Belote and other corporate representatives suggest their ads are geared more toward informing lawmakers, shareholders and even employees about the companies and what they do than toward selling particular planes, ships or other hardware.

Northrop’s current “o ne force” television campaign mentions no individual product. Instead, it touts “net-centric warfare” - the ability of the company’s systems to create “One Navy. One Air Force. One Army. One Marine Corps. One Force” by linking the services electronically.

“We don’t expect that our ads will sell anything,” Belote said. C ompany leaders, though, understand that the Washington market is laden with potential employees, business people who might want to invest in defense, and journalists who may write about Northrop Grumman products, he said.

“What we do is try to describe the overall capabilities of Northrop Grumman so those constituencies have a better understanding of the company and what we do,” Belote said.

“These are corporate reputation ads,” sai d Lisa Szykman, who teaches marketing at t he College of William and Mary’s Mason School of Business. They may not influence a particular purchase, but they tell lawmakers and procurement officers that the advertiser is a large, capable firm with a history of doing business with the military, she suggested.

The ads also may serve as a counterweight for the negative publicity - news stories about cost overruns and mechanical failures - that sometimes mars the development of defense program, Szykman said.

“We advertise mostly in the D.C. area because that’s where our customers are,” said Lockheed Martin spokesman Tom Jurkowsky. The commercials boost the company’s recognition among government decision makers and reinforce the importance of its mission to employees, he said.

Lockheed Martin is bas ed in Bethesda, Md., a Washington suburb.

Lockheed’s current TV ads show off service members at work, hailing their courage and dedication. Each ends with the tag line, “At Lockheed Martin, we never forget who we’re fighting for.”

“It sounds schmaltzy,” Jurkowsky said, but employees routinely tell him and others involved in developing the ads that they’re “touched by this stuff…. It’s a way to honor our customers, the community service of our people.”

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